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Dream Dresses, Coming Soon: Inside the National Bridal Market

When you walk into the doors of Something New Boutique, beautiful bridal gowns stare back at you, beckoning you to find the one. Each season, new gowns grace the racks and women are shown the latest in bridal fashion. Veils, accessories, shoes, prom dresses, bridesmaid dresses. There are so many styles and colors to choose from. Where does it all begin? The National Bridal Market!

Every autumn, bridal store owners from all over the country journey to Chicago, en mass, for this three day event. Gown designers show off their new apparel for the year. This is where trends are set and boutique owners decide what their customers will love. Fashion shows, awards nights and vendors make up this yearly event. When Mindi, the owner of Something New Boutique, travels to Chicago, she always meets and greets some famous people you’ve probably heard of: designer Tony Bowles, David Tutera of My Fair Wedding, the owners of Kleinfelds (of Say Yes to the Dress fame). It’s the Oscars of the bridal world.

This year, the team at Something New Boutique is going to bring the market experience to you. Pictures and videos of the Chicago show will be up on the SNB blog and Facebook page. Be sure to check back after October 10th for the latest. Until then, what trends do you think will show up in this year’s bridal fashion? Is there a trend or classic look you wish dress designers would bring back? We would love to hear your thoughts!

Set up an appointment with one of our professional bridal consultants to find your something new.

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